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Should every company milestone get a PR? - Printable Version

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Should every company milestone get a PR? - aniseisley - 10-07-2026

I don't think every Web3 update deserves a press release.

A better approach is to reserve PR for developments that actually change how the market sees the business — a new product, major partnership, funding event, expansion, or infrastructure milestone.

That makes the announcement feel intentional instead of turning PR into a constant stream of minor updates.

For teams using Blockonomi press release distribution, Web3 Newswire currently lists the placement at $350.

How do you decide which company milestones are significant enough to become a formal PR?